Question 1

Which delivery events reach Google Analytics?

Accepted Answer

Label created, picked up, in transit, out for delivery, delivered, and delivery exception, each with a timestamp and the carrier that reported it. Return events carry the reason code. Events stream as they happen, so post-purchase behavior in Google Analytics lines up with what the customer experienced.

Question 2

How do I use delivery data for segmentation in Google Analytics?

Accepted Answer

Delivery outcome becomes a customer property alongside the behavioral data you already collect. Build segments for customers who had a late delivery, customers who return above a threshold, or customers who consistently choose expedited service, and treat each group differently.

Question 3

Can I trigger campaigns from delivery status?

Accepted Answer

Yes. A delivered event can start a review request, an exception can start a proactive apology before the customer writes in, and a return can start a win-back sequence. The trigger fires from the shipment event itself, so timing matches the delivery.

Question 4

How does returns data appear in Google Analytics?

Accepted Answer

Returns arrive with reason code, product, channel, and the original order, so return rate breaks down by any of those dimensions. Pairing return reasons with delivery outcomes separates a product problem from a fulfillment problem.

Question 5

What access does CommerceShip need to Google Analytics?

Accepted Answer

The connection uses scoped credentials limited to the record types the integration works with, and you choose which fields are included. Credentials are encrypted at rest and stored separately from your operational data. Revoke the connection from either side at any time and the access ends with it.

Question 6

How is my data protected?

Accepted Answer

TLS in transit and AES-256 at rest, with tenant isolation enforced by row-level security in the database. Role-based permissions control who on your team can see cost data or change carrier settings, and automated actions are written to an audit log. CommerceShip is pursuing SOC 2 Type II certification. The security page carries the full detail.

Event	Order #	Tracking #	Status
order.shipped	#1052	1Z 999 AA1 01	Pending
shipment.delivered	#1049	9400 1000 0000	Pending
shipment.exception	#1047	7489 1234 5678	Pending

Enrich Google Analytics with delivery data

Google Analytics Integration Capabilities

How the Google Analytics integration works

Connect Google Analytics

Choose events and properties

Stream as it happens

Google Analytics Integration FAQs

Send delivery events to Google Analytics

Other Customer Data Tools