Brand Guidelines
For merchants, logistics service providers and platforms who need a suite of tools to manage their shipping and spend effectively, CommerceShip provides a cost-effective, unified logistics solution.
Logo Variations
Official Logo Usage Guidelines
- Clearance: Maintain minimum white space equivalent to x-height
- Reproduction:
- Preserve visual integrity at all scales
- Ensure complete legibility across media
- Color Specification: Utilize approved color variants exclusively
- Dimensional Integrity: Maintain original aspect ratio without distortion
- Visual Contrast: Ensure optimal readability against backgrounds
- Graphic Integrity: Prohibit modifications, effects, or supplemental elements
- Placement Protocol: Apply consistent positioning standards
- Usage Authorization: Restrict to approved corporate communications
Typography
Primary Font: Roboto
| Weight | Usage | Example |
|---|---|---|
| Light (300) | Supporting text, captions | Light text example |
| Regular (400) | Body copy, standard text | Regular text example |
| Medium (500) | Subheadings, emphasis | Medium text example |
| Bold (700) | Headings, important callouts | Bold text example |
Type Scale Principles
- Implement typographic hierarchy
- Use responsive typography metrics
- Utilize relative sizing units
Color Palette
Primary Color
Primary Cyan
#35B1CA
RGB: 53, 177, 202
Extended Color Palette
Light
#FFFFFF
RGB: 255, 255, 255
Dark
#0B0F19
RGB: 11, 15, 25
Color Usage Guidelines
- Primary cyan for key actions and highlights
- Light and dark colors for backgrounds and text
- Ensure sufficient color contrast
- Maintain consistent color application